Marketing - Melbourne Print Marketing
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 13 October 2010

Promotional Postcards for Life Coaches

For a life coaching business, promotional postcards are a great way to send out your marketing message at a low cost. Information packs and multiple-page brochures are also good tools to take it to the next level, however we suggest starting with a promotional postcard and working up from there. Often this kind of information is helpful to send to prospects or hand to people in their first life coaching appointment. When you have great marketing ideas for your life coaching business, getting the finishing touches done right is what can make or break your strategy. This is where graphic design comes in. Graphic design is the finishing touch that speaks volumes about the quality and professionalism of your business.

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Marketing - Melbourne Print Marketing
Written by Wes Towers - Graphic Design Melbourne   
Thursday, 22 April 2010

Repetition: The Power of Creating a Promotional Card Series

A promotional card can be powerful marketing tool for many small businesses. When you create attention-grabbing graphics as well as a compelling marketing message, you may be able to connect with your target audience more than if you tried other forms of marketing such as email.

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Marketing - Melbourne Print Marketing
Written by Wes Towers - Graphic Design Melbourne   
Thursday, 15 April 2010

How to Turn Your Brochure Into Dollars

The humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services.

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Marketing - Melbourne Print Marketing
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 24 March 2010

Why You Need a Marketing Brochure

There are many reasons why most businesses today have some form of marketing brochure produced. For many businesses their brochures are an integral part of their business growth. With any marketing initiative, having the right strategy for your material will increase your chances in getting a good result. Using repetition throughout all your marketing material is often the key. Communicating a consistent message on your website, brochures, catalogue, business card and any other communication tool you produce is important however their should be a slightly different angle for each piece depending on its intended purpose.

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Marketing - Melbourne Print Marketing
Written by Wes Towers - Graphic Design Melbourne   
Thursday, 04 February 2010

Where Should You Invest Your Marketing Dollars? Online or Print Media

Print based marketing material is a mature industry while new online marketing strategies such as blogs are still in their infancy. For this reason, we cannot be certain what the long-term results of the new media will be. Many are investing countless hours on social media sites and blogs. While in these early stages of online media signs are promising that online media is only going to get bigger and better however, only time will tell the long-term success of these strategies.

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