Marketing - Melbourne Print Marketing
Written by Wes Towers - Graphic Design Melbourne   
Saturday, 23 January 2010

Why Use Direct Marketing?

Direct marketing is an effective tool to reach potential customers and develop a relationship with existing customers, maximising their loyalty to your business. Direct marketing is where the business deals directly with a database of prospects and customers. These databases can be purchased or created by businesses. There are many ways to build your own database such as attending a trade show or giving away an ebook online in exchange for contact details.

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