How to Market to your Ideal Customers
Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 14 December 2011

To whom do you market? 'The customer', you answer. But who is this 'customer'? A faceless purchaser you work so hard to please? How much do you really know about them? Is 'they’re always right' your mantra?

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ebook: Build Your Business
Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 11 October 2011
Is your business bordering of the edge of success or the edge of failure? Don’t throw time and money into your business blindly, expecting things to change. You have got to start somewhere and I encourage you download, read and put into practice the principles in "Build your Business". Always test and measure your results. Having no strategic plan causes problems in many areas of business. More specifically, in my industry I’ve seen poor or no strategy resulting in ineffective graphic and web design. The information in this ebook may not work exactly the same way in every business and I encourage and challenge you to see for yourself what results it produces in your unique situation. Add a comment
 
Marketing - Melbourne Marketing Strategy
Written by Susan Oakes   
Tuesday, 12 July 2011

Should Your Business Have an Email Newsletter?

One of the most important aspects of customer relationships is keeping in touch. And you have probably heard that you need to build a list to do this.

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Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 05 July 2011

In Business, Bigger Isn’t Always Better

A bigger business is better than a smaller one right? They will get the work done faster and do a better job since they have more resources than a smaller business. Oh really?

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Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 31 May 2011

Your Articles Suck because Your Headlines Suck!

Marketers often have processes they follow in writing articles, especially if they are designed to boost website traffic. Most start off by doing some research on keywords. Next they will probably start with the body of the article, trying to include their keywords. Once they are complete, they will probably try to come up with a catchy headline.

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