In Business, Bigger Isn’t Always Better

A bigger business is better than a smaller one right? They will get the work done faster and do a better job since they have more resources than a smaller business. Oh really?

Why Marketing Campaigns are a lot like Weddings

I was driving to a meeting earlier today to brain-storm a marketing campaign with a customer and got stuck behind a wedding car. ‘Who gets married on a Wednesday? What were they thinking?’ was my immediate response. It actually got me thinking how similar weddings are to marketing campaigns. Might sound a little odd I know, but I did have almost an hour to kill waiting in Melbourne traffic.

Let me explain… You'll soon see what I mean... I hope

5 Things Entrepreneurs Can Learn from Con-Artists

There are many lessons we can all learn from con-artists, none more than the Entrepreneur. They foresee potential problems and create solutions ahead of time to overcome obstacles. They are resilient and think on their feet when the unexpected occurs. They do not allow themselves to be bogged down by the status-quo and are always looking for the next big idea.

Your Articles Suck because Your Headlines Suck!

Marketers often have processes they follow in writing articles, especially if they are designed to boost website traffic. Most start off by doing some research on keywords. Next they will probably start with the body of the article, trying to include their keywords. Once they are complete, they will probably try to come up with a catchy headline.

Is this the End of Email Marketing?

Social media marketing may be the buzz word in online marketing these days. Does this mean email marketing is a thing of the past? Do we need to adapt and re-think the way we use email marketing as businesses?