Developing a Killer Barbeque and Elevator Pitch

In a life coach business, you are the business in so many ways. You are the product, so people will want to ‘try before they buy’. They will want to communicate with you to see if you can help them. This applies to every aspect of your business development, including your marketing strategies. One of the most important things you need to arm yourself for is answering the common question, ‘What is it you do?’. Prepare for this and have a good response ready.

Guerrilla Marketing

Do You Think Like a Guerrilla or a Baboon?

If you are running a small or medium sized business and competing with the big guys you need to be able to market smarter not harder. You need to think like a Guerrilla. If you don't know what I mean you will by the end of this article. Without clever, well designed marketing strategies you will find it hard to beat your competitors on their terms, fighting like a baboon.

Niche Marketing for Life Coaches

Focusing your positioning and branding efforts on a specific group of individuals who have similar needs is known as niche marketing. If you are able to target a profitable niche successfully with your brand and positioning statement, you are set to book yourself solid. Choosing the right niche is the key to profitable life coaching. Choosing the wrong niche could be fatal to your business.

Life Coach Positioning and Branding

Positioning and branding are among the biggest buzz words in marketing these days. However, there still seems to be a lot of confusion about how to apply them in business. These two keys to your business will establish how viable and prominent you are in the minds of your prospects and what you are known for in the life coaching industry. You must learn how positioning and branding can be used for your business so it will bring in the results you desire.

Corporate Image Marketing

How to Design a Corporate Image That Get's Results 

We consumers are fickle. We’re pressed for time, we have a need and we want it met; we care little for the years and heartache you’ve poured into your business venture. We judge a business according to the corporate image it presents. Often if we like the look and feel of it, we buy it. This is why the corporate image developed and conveyed through your marketing is so critical.