Food and Graphic Design

Including images of food in design is another great way to attract attention. As a design tool, images of food can be used effectively in order to grab attention, even if your product or service doesn’t have much to do with food at all. For example, if you sell kitchens, try a nice shot of a kitchen with a fruit bowl in your next marketing piece, this will help increase the number of people who notice your advertising.

If you choose to use food in your marketing material to get attention, be aware of what kinds of food are most appropriate for your situation.

If you are marketing to people who are likely to be vegetarian, or health conscious you should take that into consideration. If your company wishes to have a clean, fresh image, then healthy, fresh produce is probably most appropriate. If you are marketing to tradespeople with big appetites, then something more filling may be a better option. Think about your target market and what message you want to subconsciously send to them.

This is an extract from the ebook '9 Ways Human Behaviour Impacts On Graphic Design'. Register today for your free copy.