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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 20 October 2010 |
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The Psychology of Graphic Design
There are various elements that should be considered when working with a graphic designer. The technical aspects of how a piece is created has an impact on its success, particularly when considering printing techniques or search engine optimisation for online purposes. These technical aspects of design should be a given (unfortunately they are not, but that’s a different issue). Once you have the technical side of the design project under control, consider what it is that really sets your material apart from the competition. How well does it engage your target market? Graphic design sets the tone for your marketing material and forms the way in which people interact with the content.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 30 September 2010 |
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Change and Graphic Design
Change is a great attention grabber. The brain is always scanning the environment assessing any change that it perceives. This can be used in design as a means to grab attention. If your target market has become familiar with your marketing material, such as your website, introducing slight changes are likely to gain more attention. This is why the use of dynamic banner ads continually attracts attention and clicks. The same thing is true of animation and video on websites.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 27 September 2010 |
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Food and Graphic Design
Including images of food in design is another great way to attract attention. As a design tool, images of food can be used effectively in order to grab attention, even if your product or service doesn’t have much to do with food at all. For example, if you sell kitchens, try a nice shot of a kitchen with a fruit bowl in your next marketing piece, this will help increase the number of people who notice your advertising.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 23 September 2010 |
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Danger and Graphic Design
Avoiding danger is a basic survival behaviour we all share. Danger can quickly engage the brain into action.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 20 September 2010 |
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Speed and Graphic Design
People can be very impulsive, particularly when shopping. If your customers can achieve immediate gratification they will be more likely to buy now. When designing marketing material, it’s important to understand what may motivate your target market. Marketing to customers in-store may be very different to how you market to them in their homes through printed material or online. The right message must be used in the right situation.
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