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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 24 November 2010 |
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Refining Your Marketing Tactics For Your Target Market
Marketing your business hinges on how well you know the target market you are selling your services or products to. The more you understand about your target market the better you will market to them. Your goals should be to connect with a group of individuals who are your ideal customers. If you are unclear who your target market is, define your ideal customer and make people with those characteristics your target market.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 08 November 2010 |
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The Ultimate Life Coach Website Strategy
We briefly touched on your website in chapter one, now it’s time to further develop this strategy into a working model for your business. All the positioning, branding, elevator speeches and vision statements in the world will not take your life coaching business to its full potential without an effective website. It is the single most effective marketing tool you can have for your life coaching business. These days, most people will ‘Google’ you before they do business with you, so make sure you have a strong online presence. Not only that, if you do it right, you can extend your reach and possibly open up new revenue streams by selling products online. Through the design and content provided on your website, you will begin to build trust among your prospects and reach the masses.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 27 October 2010 |
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Influence and Increase as a Life Coach
Becoming a life coach is a very rewarding career. Not just because of the healthy income you can achieve, but because you will grow as a person and have a positive influence on others. Be true to who you are when helping people and you will build trust and loyalty with the people you work with. Although you need to have a vision to succeed as a life coach, you will not get the number of clients you desire if you are not willing to be generous in your giving. There are some coaches that give free initial consultations. It’s really up to you if you do this, just make sure you always give your best in every session you provide, paid or unpaid. Look to provide abundant value to your clients. Investing your best into your clients will ensure you develop a healthy and strong life coaching business. Create a system to bring in a steady stream of new clients. That might be giving free initial consultations or leveraging your time and conducting free group workshops, targeting the specific needs of your niche. If you know and understand the value of systems in your business, you will create the right kind of process for your business to ensure a healthy flow of clients.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 06 October 2010 |
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The Power of Image in Life Coach Marketing
Image is a powerful tool in life coach marketing. Getting and sustaining your target market’s attention visually is the key to good marketing design. It is where “the look” as well as the “call to action” of your business is conveyed in a clear sales message. A consistent image should not only be seen on your primary marketing device, your website, but also on print-based marketing material such as flyers, brochures and business cards, among others. It is extremely important that your image is consistent on all your printed pieces so they convey a marketing message that matches your practice’s vision and direction.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 04 October 2010 |
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Why Your Marketing Sucks
There are many marketing methods available to businesses these days however there is one ingredient that should not be overlooked, the power of a clear marketing message. Sounds simple I know, but it’s amazing how many marketing pieces I see that do not have a clear message.
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