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Branding -
Melbourne Logo Design
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 29 March 2010 |
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How Much Should I Invest in Logo Design?
Creative logo designs are present everywhere around us and in all corners of life. When you open your morning newspaper, you see logos, when you commute to work you see signs and billboards with logos and when you pick up a book in the evening there are logos again. So do you need a logo? What makes a good logo? How much should you spend on logo design? First lets look at the importance of logo design.
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Branding -
Melbourne Logo Design
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 05 March 2010 |
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Is a Brand a Logo?
Have the Marketing Gurus Got it Wrong?
The term branding comes from the age-old practice of using a hot iron to mark livestock to identify ownership. The graphic created by this process acted much like a logo does today, to identify and differentiate a product or service. An animal that hasn’t been branded is called a ‘slick’. There are many marketing gurus suggesting that a brand is not a logo, this may be true but I’m not sure a ‘slick’ business could ever truly be a strong brand.
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