Branding - Melbourne Logo Design
Written by Wes Towers - Graphic Design Melbourne   
Monday, 16 August 2010

8 Elements of Branding and Logo Design by Melbourne Graphic Designer

Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo.

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Branding - Melbourne Logo Design
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 15 June 2010

Is Your Brand and Logo Strategy Enhancing Your Bottom-line?

Strong brands are usually profitable businesses. Many people see branding as just a logo. However, there is so much more to branding than this. A brand is the character and attitude of a company. If you were to this of a business as a person, the brand would be the voice, personality and style of that person. Good brands offers a comprehensible promise regarding the products, services and customer experience. A logo is not a brand however it usually is a foundational aspect of any good brand. Your logo design needs to go hand in hand with your overall branding strategy.

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Branding - Melbourne Logo Design
Written by Wes Towers - Graphic Design Melbourne   
Thursday, 03 June 2010

Logo Strategy: Measure Twice, Cut Once.

Your logos should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos.

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Branding - Melbourne Logo Design
Written by Wes Towers - Graphic Design Melbourne   
Friday, 14 May 2010

Logo Design Strategy: Original is Best

Creating a logo for your business should be the result of you, the business owner, and a professional graphic designer working together to create a strategy that will effectively define and visually represent your own distinctive business identity. To be successful, you must create a logo design that is both original and applicable to the current market.

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Branding - Melbourne Logo Design
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 21 April 2010

Six Keys to Successful Logo Design

When creating a logo for your business you should consider first and foremost who you are and what you want to be to your target market. Everything about your logo including its colours, shapes and its font will convey a subliminal message that will speak volumes about your business to the subconscious mind.

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