Why Marketing Campaigns are a lot like Weddings

I was driving to a meeting earlier today to brain-storm a marketing campaign with a customer and got stuck behind a wedding car. ‘Who gets married on a Wednesday? What were they thinking?’ was my immediate response. It actually got me thinking how similar weddings are to marketing campaigns. Might sound a little odd I know, but I did have almost an hour to kill waiting in Melbourne traffic.

Let me explain… You'll soon see what I mean... I hope

5 Things Entrepreneurs Can Learn from Con-Artists

There are many lessons we can all learn from con-artists, none more than the Entrepreneur. They foresee potential problems and create solutions ahead of time to overcome obstacles. They are resilient and think on their feet when the unexpected occurs. They do not allow themselves to be bogged down by the status-quo and are always looking for the next big idea.

I’ve noticed a growing school of thought that suggests online marketing is ‘free’. Well I guess it depends on how you define ‘free’. In my opinion, like any other marketing there is always a cost to online marketing, the difference is you can pay with time or money. The choice is yours! I’ve noticed over the years many small business owners tend to undervalue their time and then wonder why they are working 15 hours days with little to show for it. Trust me, I’ve been there too and I’ve found the solution is to count the cost of your time. You need to make a decision to outsource to the gifts and talents of specialists who can do the job quicker and better than you can do anyway.

Do Submissions to Article Directories Still Work?

Once upon a time, in a cyberspace long ago article marketing through directories was an extremely powerful tool to increase search engine traffic. Basically, people were submitting one article to hundreds of article directories with the intention of building a massive number of inbound links to their website. That was before Google included the ‘duplicate content’ rule. Now the question is, are article directories any advantage to search engine optimisation at all?

Your Articles Suck because Your Headlines Suck!

Marketers often have processes they follow in writing articles, especially if they are designed to boost website traffic. Most start off by doing some research on keywords. Next they will probably start with the body of the article, trying to include their keywords. Once they are complete, they will probably try to come up with a catchy headline.