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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 16 November 2010 |
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How to Manage Your Online Reputation
Managing and influencing your online reputation can be done through a mixture of public relations and marketing. While the Internet can be a great place where your brand can flourish, it can also be a place where things can go horribly wrong. In fact, there have been times when just one blogger can have a huge negative impact on a brand. Online, your brand success or failure is amplified more that ever before.
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 02 November 2010 |
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Advertising Words and Graphics That Sell
Creating a successful advertisement to promote your business requires the combination of effective graphic design and the creation of a strong marketing message. Developing an ad that sells requires the skills of an experienced marketing professional. If you don’t have the budget to hire a marketing consultant, then you need to know some of the tricks which will help you create a successful advertisement for your business. Catapult your business into the marketplace and communicate an effective message to your potential clients.
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 17 May 2010 |
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Shopping Centre Advertising Still Delivers the Goods to Teens
For many businesses, advertising is a critical way of getting noticed and generating new revenue streams. With many advertising solutions to choose from, it takes many businesses some time to choose which advertisements offer the best results. When it comes to capturing the lucrative teen market segment, it seems that Shopping Centre advertising is the way to go, according to recent research.
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 05 May 2010 |
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4 Principles to Increase Your Advertising Success
Advertising brings results fast when it’s done right. There are people who do not believe advertising works because it has produced dismal results for them in the past. A common argument is, they only grow their business through word-of-mouth and networking. The problem with networking is it’s not a scalable model of business growth. It relies on you and your time constraints. How many networking events can you go to in a week? How many meaningful relationships can you actually grow? The answer is, not many. In these events, most people are there to sell you something and not to buy something from you, right? While word-of-mouth is the best form of marketing, it is mostly out of your hands. Even if you do a great job for your customers, many of them will never refer you to a friend. If you can get to that critical mass of customers who do continually refer work to you, that would be great. However, for most small businesses, getting to that point is the problem. Advertising can help you get to that critical mass of customers quickly.
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 19 April 2010 |
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Three Keys to Cinema Advertising
Cinema Advertising is a cost effective way of marketing to a local community since it is not 'broadcast' like television. One of Cinema Advertising's most appealing characteristics is how it holds a captive audience. While the audience may be a small scale it is perfect for local businesses such as restaurants, cafes and entertainment complexes. Imagine a group of people specifically out to have a good time and looking for something to do after the movie. Maybe they are interested in going out for dinner, maybe for a drink, maybe ten pin bowling. Maybe they are on holidays and are looking for a range of things to do.
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