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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 12 April 2010 |
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Advertising: Words That Sell
Good advertising communicates your business benefits to customers not necessarily the features. Features are all the bells and whistle your product or service has but the benefits are what it does for the customer. If you can get your prospects to experience the benefits before they even buy the product or service you will increase your sales conversion rate significantly. Once they see themselves benefit, they will make an emotional decision that says 'I must have it'
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 08 March 2010 |
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Advertising: Everybody Does it but Does That Make it Right?
Advertising is a normal, everyday part of life in the mass consumer society we live in. We are bombarded with advertising messages every day. But does it still work? Should you still be advertising? Many small businesses rely of word-of-mouth marketing alone to grow their businesses. Is there still a place for traditional advertising techniques?
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 04 March 2010 |
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How to Use Outdoor Advertising
Creative outdoor advertising is probably one of the oldest forms of marketing that is still going strong today. It is a strategy often designed to create brand awareness in the minds of the masses. Outdoor advertising tends to be poorly targeted however it also can be very low cost per contact. You need to be selective where you position your outdoor advertising. The location will cause an association with your brand so you must make sure it is appropriate for your target market. If you were a florist in Werribee, adverting on the side of a South Yarra Pub isn’t likely to do much for your business.
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 18 February 2010 |
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Does Advertising Still Work?
The short answer is yes. However, more than ever before your advertising needs to work hard to attract attention. Australians are inundated with an estimated 1,500 commercial advertisements from the mainstream media every week. On top of this, every day we’re confronted with ads on our buses, trains, at our supermarket checkouts… they even wait for us in our letterboxes.
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