I Have a Confession to Make...

I love writing for this website however, from time to time I struggle to come up with something that is fresh and exciting for our readers. Sometimes I can sit in front of the computer screen for hours without getting anything useful written.

Blogosphere Roundup 2

“Whenever I found out anything remarkable, I have thought it my duty to put down my discovery on paper, so that all ingenious people might be informed thereof.” – Antoine van Leeuwenhoek

When it comes to great blog posts it has taken me a long time to put into practice what Antoine van Leeuwenhoek is sharing here. I’m sure our readers are ‘ingenious people’ so it’s about time I ramped it up :-)

Here are my favourite reads from last week.

Blogosphere Round-up

I believe in ‘sharing the love’ that bloggers have shown me while exploring the blogosphere. Most importantly, I believe in sharing valuable, interesting information many bloggers share online so I have decided to provide Blog ‘round-ups’. I’m thinking of doing these round-ups on a weekly basis but I’m happy to hear your thoughts. I’ d like to be guided by you, the reader.

I will basically feature all my favourite reads over the past week. They may contain some different viewpoints than what I currently have but I believe it’s important to be challenged and stretched regularly.

Are Relationships Now the Key to Relevance Online?

Are relationships finally becoming the new direction for SEO or search engine optimisation? Google has really taken social media to the next level with the enhancements made to Google Social Search. I tip my hat to Google, they have recognised the way people now interact online using social media and have evolved their search engine to include this relevant information. Relationships are now even more important online as a result of the changes they have made.

The Sales and Marketing Mindset

If you have followed this website for long, you will know we are passionate about marketing.  Marketing is important in business to produce sales, yet most people we work with are not too happy about 'selling'. I believe it is a mindset that we have created based on our understanding of what sales is and what sales people are like. We have all experience pushy, slimy sales people that you simply can't trust. That's exactly what we do not want to become. I agree, we should never be like this in our business and we shouldn't need to be, if our marketing process does it job well. I believe we need to change our understanding of what sales is in order for our marketing to produce the results we want it to.