Melbourne Web Designer Reveals the 2 Pillars of Ranking in Search Engines

“Hold on, I’ll Google it…” Admit it, you Google. It’s nothing to be ashamed of — everybody does it. That little phrase, “Google it!” was unheard of ten short years ago and today it echoes around offices, classrooms and homes the Western world over. It’s testament to the way the internet has established itself as an integral part of our daily lives.

There are an estimated 600 billion pages on the internet and we need help navigating through them. If the Yellow Pages were 600 billion pages thick, you’d welcome a little help navigating that too. Enter search engines. A search engine is the internet equivalent of the telephone’s ‘operator assistance’ service. You tell them what you want and they find it for you. Would you devote your time and resources to building the world’s best website if nobody ever found it? Understanding Search Engine Optimisation (SEO) and knowing how to use it to your advantage is absolutely critical if you want your website to be seen.

Search engines are ‘crawler/spider’ or ‘spider-based’ directories which ‘crawl’ the web according to a request and return relevant results. The key role of SEO is to ensure that your business is visible in the results whenever a relevant search is made. Simply put, SEO is the process of ensuring that your target audience can find you online.

Melbourne Web Designer Pillar 1: Valuable Content

Valuable content is what the search engines are looking for. If you want to perform well in search engines you should aim to create large volumes of unique, quality content. You should consider the keywords you wish to rank highly for when producing the content and use them in the page title, page heading and throughout the web page. Keywords are single words or phrases that are used within your website with the goal of appearing in the search engines for this term or phrase. For example, if you’re a hairdresser, you might nominate ‘perm’ and ‘dye’ among your keywords, for instance.

Melbourne Web Designer Pillar 1: Inbound Links

Links to your site from other sites about similar topics to yours is a key ingredient to increasing your search engine traffic. Inbound links is what search engines look for to gauge the authority of a site. The higher the authority of the website linking to yours, the more authority you will gain. When you gain strong authority for a particular keyword you will rank higher for that keyword and in turn, gain more traffic.

 

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