In Business, Is Perception Reality?

We may not like it but it's true in many aspects of life, particularly in business. The way you present your business and your brand goes a long way in forming the perceptions your prospects and customers have about your business. Your business image is directly related to the amount of respect your company will receive from prospects and customers. Before you design and new logo, your need to have a firm vision for what your brand will represent in the marketplace. There really needs to be something different about your business, product or service unless you want to compete on price alone.

How to Protect Your Brand

Clients of Omnific Design often ask questions regarding Intellectual Property so I decided to catch up with Shelly from Complete IP to discuss trademarks and give our readers a better understanding of how businesses can protect their brands.

How Much Should I Invest in Logo Design?

Creative logo designs are present everywhere around us and in all corners of life. When you open your morning newspaper, you see logos, when you commute to work you see signs and billboards with logos and when you pick up a book in the evening there are logos again. So do you need a logo? What makes a good logo? How much should you spend on logo design? First lets look at the importance of logo design.

Is a Brand a Logo?

Have the Marketing Gurus Got it Wrong?

The term branding comes from the age-old practice of using a hot iron to mark livestock to identify ownership. The graphic created by this process acted much like a logo does today, to identify and differentiate a product or service. An animal that hasn’t been branded is called a ‘slick’. There are many marketing gurus suggesting that a brand is not a logo, this may be true but I’m not sure a ‘slick’ business could ever truly be a strong brand.

How to Use Brand Features and Benefits

When building a brand, you should be aware of how the features of your product will benefit customers. Consider which brand features will matter most to prospects and customers. Remember, brand features drive decisions only when the benefits are clearly understood.