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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 16 February 2011 |
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Personal Trainers Publications and PR
After doing some newsletter writing, there are other forms of writing that you can use to promote your personal training business. Writing articles for magazine and newspaper publications can send your brand exposure through the roof. There are many stories of small businesses rapidly growing as a result of one simple article in a major publication.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 28 January 2011 |
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Is Your Sales Funnel Still Working?
Chances are it probably is not working as well as it did in the past. It is probably requiring an ever increasing amount of time, energy and resources to produce the results it once did for your business. You are not alone! The old sales and marketing model is changing, particularly in recent times where social media has really taken off.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 26 January 2011 |
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Content for the Time Poor
We have all probably heard content is king online, yet many businesses still struggle to create content that produces results. Part of the problem is probably the way we often define content. When most of us think content we think text. While text is very important there are many other forms of content we really need to consider as a cornerstone to our marketing. When you think content, you should include video, podcast, photography, diagrams and graphics. For me, content is anything a business produces to communicate a message or story.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 24 December 2010 |
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The Number 1 Reason Small Businesses Fail
It is sad but true, most small businesses fail. They never experience the success they set out to achieve. While they are passionate about what they are doing, they often lack the basic fundamentals every business needs to understand. They don’t understand their target market.
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Marketing -
Melbourne Sales and Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 21 December 2010 |
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Follow-up Marketing for Personal Trainers
In the personal training industry, people are often just not ready to buy. For this reason, you need a marketing strategy to stay in touch with prospects. We have already touched on eNewsletters. They are really the ultimate follow-up strategy, particularly when you have a large list of subscribers. There are other follow up strategies you should consider particularly when you are starting out with very few contacts and can afford to invest more time into attracting new clients.
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