Well that’s if you have been playing games with search engines (which we don’t).

If you are involved in ‘black hat’ SEO (Search Engine Optimisation) STOP NOW and read this article so you can minimise the damage done. Google has created a new version of Penguin and it’s putting a lot of shifty SEO companies and webmasters into a mad panic. The last Penguin update back in April, changed search results significantly for a lot of website. Many webmasters who had invested heavily in SEO and found there way to the top for a lot of keywords, found themselves drop away almost overnight. It hurt a lot of dodgy website owners. If you thought that was a big hit, just wait for what Google are going to unleash now. I personally, am very excited by the changes because we only deal in high quality SEO practices. We never try and trick search engines into giving us more traffic than we deserve, we only work to earn the traffic ethically by giving search engines what they want, high quality useful websites. We do the same for our customers so we can’t wait to see what happens in our industry.

According to figures released by the Australian Bureau of Statistics, just 43% of Australian businesses have a web presence. As experts in website design and website development in Williamstown, we think that’s an interesting statistic, especially in these days of consumers using the interest for everything from shopping, to finding a local plumber. If you’re a very traditional business dipping a toe into the online world for the first time, the place to start is with your very own website.

Direct mail has been an effective way to drive sales for many businesses. Direct mail tends to have a high conversion rate. For this reason, as an internet marketers you can ‘borrow’ many strategies to drive more visitors to your website and increase your sales online. Let’s look at some direct mail trends that will help you to do just that.

Email marketing is one of the oldest web marketing tools, so it’s no surprise that there are so many myths about it online. Many of these myths are innocent and harmless, but some are not, and if you act on them, they can damage your email marketing campaigns. Here are 7 dangerous email marketing myths.