There are many, many promotional options you could use to market your life coaching business. Knowing what not to do is just as important as knowing what to do in marketing. What works for one coach may be completely different to the next coach. Be realistic about the media you plan on using to advertise. If you plan on using media other than your website, make sure it’s likely to produce a good return on investment in a timely manner.
Whenever possible, test a new marketing campaign at a small scale before investing your whole budget into it. Once you have your marketing fundamentals in place, you can build your future marketing campaigns around that. Take things slow and steady. It is good to have a marketing mix that includes print and online strategies. Just make sure you always test before you blow your entire budget on something that may not work. This will ensure you build a fail-safe marketing plan for your business. Here are some other media and marketing strategies some coaches find useful:
- Networking events
- Public speaking events
- Information packs
- Self-help worksheets
- Advertising in publications
- Community group sponsorships
What promotions are you planning to use for your life coaching business?
What are the ways that you can test the efficiency and the feasibility of this media?