How to Make Your Website Work Harder

Do you feel secure, knowing that your business is getting the most out of its website? After all, websites today are often the first port of call for prospects to learn more about a business before purchasing.

Advertising: Everybody Does it but Does That Make it Right?

Advertising is a normal, everyday part of life in the mass consumer society we live in. We are bombarded with advertising messages every day. But does it still work? Should you still be advertising? Many small businesses rely of word-of-mouth marketing alone to grow their businesses. Is there still a place for traditional advertising techniques?

Is a Brand a Logo?

Have the Marketing Gurus Got it Wrong?

The term branding comes from the age-old practice of using a hot iron to mark livestock to identify ownership. The graphic created by this process acted much like a logo does today, to identify and differentiate a product or service. An animal that hasn’t been branded is called a ‘slick’. There are many marketing gurus suggesting that a brand is not a logo, this may be true but I’m not sure a ‘slick’ business could ever truly be a strong brand.

How to Use Outdoor Advertising

Creative outdoor advertising is probably one of the oldest forms of marketing that is still going strong today. It is a strategy often designed to create brand awareness in the minds of the masses. Outdoor advertising tends to be poorly targeted however it also can be very low cost per contact. You need to be selective where you position your outdoor advertising. The location will cause an association with your brand so you must make sure it is appropriate for your target market. If you were a florist in Werribee, adverting on the side of a South Yarra Pub isn’t likely to do much for your business.

Why Your Marketing Sucks & What To Do About It

Years ago you may have got away with simply placing a sign on the front of your business and waiting for people to walk through the door. These days’ businesses compete against a much broader market and the competition to get noticed has never been fiercer. In order to run successful marketing strategies today you need measurable tactics. For example if you do put a sign in your window, see how many people walk through the door in response to it.