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Web Design -
Melbourne SEO
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 16 March 2010 |
The Truth About SEO and Keywords
Using SEO (Search Engine Optimisation) on your website to perform well is a hot topic in business today. In order to optimise your website for search engines you must think like a search engine. Search Engines rely on providing a great service to users. They want users to find what they are looking for, valuable, useful content and resources. To optimise your website always keep this as your goal. By staying true to this simple principle your site will become visible on the net for users when using search engines and when people click through to your site they are likely to find it useful and potentially purchase from you.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 15 March 2010 |
The Impact of Graphic Design in Marketing
Marketing design is very different to editorial design. Grabbing and retaining the attention of viewers is the focus. There are many trends in design and many foundational principles that will outlast the trends. To create an effective marketing design you must understand the importance of having a ‘call to action’ and the ‘look and feel’ that communicate the sales message. Marketing websites need to facilitate potential customers looking for quick and easy to understand information, which is easy to navigate. Websites are often primarily a marketing tool for many organizations as are print based materials such as brochures and catalogues. In any design, it is important that the marketing message is consistent with the overall vision of the business.
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Web Design -
Melbourne Web Designer
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 12 March 2010 |
Forget Usability, I Want a Sexy Web Design
It is sad but true; this can be the mindset of some graphic designers. It’s my opinion the ‘user first’ rule must apply whenever it comes to website design. If you create a web page accessible and easy to use your conversion rates should increase, this is usual the business owners intended outcome for a new website design. Before thinking about putting Flash animations or heavy graphics in your site design you must think about how useful this content is and how it serves your prospects. I am not suggesting your website should be ugly either, of course it should be designed in a way that makes your business look professional but never at the expense of usability.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 11 March 2010 |
The Secret to Making Your Competition Irrelevant
Niche marketing is simply focusing your marketing efforts on one segment of the market. By focusing on a niche you can distinguish specific needs and benefits your market may be interested in.
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Web Design -
Melbourne Social Media
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 10 March 2010 |
How to Extend Your Reach with Social Bookmarking
You can find countless strategies over the internet on how to improve your online business. There are many methods you could use to improve the success of your search engine traffic. A relatively new and effective method is social bookmarking.
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