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Marketing -
Melbourne Print Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 24 March 2010 |
Why You Need a Marketing Brochure
There are many reasons why most businesses today have some form of marketing brochure produced. For many businesses their brochures are an integral part of their business growth. With any marketing initiative, having the right strategy for your material will increase your chances in getting a good result. Using repetition throughout all your marketing material is often the key. Communicating a consistent message on your website, brochures, catalogue, business card and any other communication tool you produce is important however their should be a slightly different angle for each piece depending on its intended purpose.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 22 March 2010 |
How to Target Your Local Community Online
In this day and age we often don’t know the person next door but are part of communities of common interest. The World Wide Web drives these communities we see popping up everywhere. So how do we reach our local community online? Many businesses for various reasons are limited to service only a local community, not international or even national customers. Does this mean promoting via the web is futile? Absolutely not, in fact, if you have the right strategy you can use it to your advantage.
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Web Design -
Melbourne Web Designer
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 19 March 2010 |
If Content is King then Design is the Castle
Every King needs a strong, secure castle, without it they would be quickly overthrown by others. Isn’t that just like business, if you don’t set yourself up well you are doomed to fall. Even if you create a brand business idea in a brand new niche, it wont be long before competitors come along for their piece of the action. If you don’t have a strong, secure castle, what chance have you got.
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Graphic Design -
Melbourne Graphic Designers
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 18 March 2010 |
What to look for in a Graphic Designer
There are no limits to who can call themselves a Graphic Designer. Be careful who you trust on your design projects. What kind of qualification do they hold? While studying the art of Graphic Design at Uni, students are exposed to the many rules and techniques that lesser qualified designers may not have experience in.
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Graphic Design -
Melbourne Letterhead Design
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 17 March 2010 |
Why Your Letterhead Design Could Be Costing You Big Time
Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace?
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