Developing Effective Graphic Communications

Why You Are Crazy Doing Your Own Graphic Design

When you understand how graphic communication techniques help people process information quickly, you will understand the power behind this profit-generating tool. The purpose of graphic design is to communicate a message, quickly and effectively from start to finish.  Effective graphic design will work for your bottom line, every time. With this understanding you should view graphic communication as an investment, not an expense. When it’s done right, graphic design will make your communication more effective. It has a synergistic impact on your marketing message - the total impact is greater than the sum of its parts.  

3 Dangers of Duplicate Website Content

Duplicate content has become a huge topic of discussion over the last couple of years in the SEO world. Everyone should be aware of the effects of duplicate content on websites. Most of us with a website understand content is what drives traffic to websites so many have tried to cheat the system by copying content or adding the same content to multiple sites in order to create more inbound links to their websites. To avoid this, Google and other search engines changed the way they rank content, not giving credit to duplicate content and even in some cases, downgrading sites that have used these tactics. Hence, it is always best to keep an article or a page on your website unique and different from any other content online.

What is Your Business Card Costing You?

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last.

How Much Should I Invest in Logo Design?

Creative logo designs are present everywhere around us and in all corners of life. When you open your morning newspaper, you see logos, when you commute to work you see signs and billboards with logos and when you pick up a book in the evening there are logos again. So do you need a logo? What makes a good logo? How much should you spend on logo design? First lets look at the importance of logo design.

How to Become a Graphic Designer

The dream to become a Graphic Designer often starts at a young age for many creative people. There are many attractions to the design industry. Maybe its the creative outlet you have dreamt of, maybe its the technical aspect of working with design software. For me, it is more about getting results for our clients. There are many things that give young people the inspiration to become a graphic designer. I grew up in a culture of art and creativity, my mother is an artist and my uncle is an architect. These two role models are possibly the biggest influences on my becoming a designer and owning my own graphic design business.