Project Snapshots

ebook: Build Your Business
Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 11 October 2011
Is your business bordering of the edge of success or the edge of failure? Don’t throw time and money into your business blindly, expecting things to change. You have got to start somewhere and I encourage you download, read and put into practice the principles in "Build your Business". Always test and measure your results. Having no strategic plan causes problems in many areas of business. More specifically, in my industry I’ve seen poor or no strategy resulting in ineffective graphic and web design. The information in this ebook may not work exactly the same way in every business and I encourage and challenge you to see for yourself what results it produces in your unique situation. Add a comment
 
3 Cost Effective Ways to Market Your Website
Web Design - Melbourne Website Strategy
Written by Wes Towers   
Tuesday, 04 October 2011

The web is a big place, and it’s easy to get lost. You need to make sure your voice can be heard above the clamour of businesses jostling for buyers’ attention and loyalties. An impressive web site is useless in the absence of an accompanying marketing strategy, because when you get down to it, your web site is there to generate business. Your return on investment is the key.

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How to Choose Your Logo Colours
Branding - Branding Colours
Written by Wes Towers   
Friday, 30 September 2011

Answer 1: They are my favourite colours

While your brand represents you as a business, this doesn’t mean your prospects are attracted to the same colours you are.

Answer 2: My partner liked them

While your partner may be more artistic than you, true creativity is a science as well as an art.

Answer 3: The designer suggested them

We all have personal taste. That’s why so many design studios have a ‘house style’ for all their projects. Your logo should be about you the client and more importantly, how you interact with their target market.

Answer 4: We used a focus group

That’s great however you should bear in mind your target market doesn’t review your brand in the same way a focus group would. They make emotional based, subconscious decisions on what to buy.

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How to Identify Your Brand Personality
Branding - Melbourne Branding Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 27 September 2011

Brand personality refers to a set of human-like attributes associated with a particular business. To identify your brand personality, answer this question:

What kind of personality is my target market attracted to?

Determining the personality of your brand can be useful in determining the impression your target market has of your brand. Since most brands are very similar in function they must differentiate with personality. It’s important to identify the rational and emotional personalities of your brand to create a point of difference. Rational personality refers to the product or service performance. Emotional personality triggers the emotional reasons why a customer should buy from you. Both of these personality styles can help position your brand in the marketplace.

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The Most Important Content Online (If You Want Sales)
Web Design - Melbourne Social Media
Written by Wes Towers - Graphic Design Melbourne   
Monday, 05 September 2011

Let me cut to the chase right now, social proof is what people are looking for online when it comes to purchasing products or services.

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