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ebook: Build Your Business |
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 11 October 2011 |
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Is your business bordering of the edge of success or the edge of failure? Don’t throw time and money into your business blindly, expecting things to change. You have got to start somewhere and I encourage you download, read and put into practice the principles in "Build your Business". Always test and measure your results. Having no strategic plan causes problems in many areas of business. More specifically, in my industry I’ve seen poor or no strategy resulting in ineffective graphic and web design. The information in this ebook may not work exactly the same way in every business and I encourage and challenge you to see for yourself what results it produces in your unique situation.
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3 Cost Effective Ways to Market Your Website |
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Web Design -
Melbourne Website Strategy
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Written by Wes Towers
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Tuesday, 04 October 2011 |
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The web is a big place, and it’s easy to get lost. You need to make sure your voice can be heard above the clamour of businesses jostling for buyers’ attention and loyalties. An impressive web site is useless in the absence of an accompanying marketing strategy, because when you get down to it, your web site is there to generate business. Your return on investment is the key.
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How to Choose Your Logo Colours |
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Branding -
Branding Colours
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Written by Wes Towers
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Friday, 30 September 2011 |
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Answer 1: They are my favourite colours
While your brand represents you as a business, this doesn’t mean your prospects are attracted to the same colours you are.
Answer 2: My partner liked them
While your partner may be more artistic than you, true creativity is a science as well as an art.
Answer 3: The designer suggested them
We all have personal taste. That’s why so many design studios have a ‘house style’ for all their projects. Your logo should be about you the client and more importantly, how you interact with their target market.
Answer 4: We used a focus group
That’s great however you should bear in mind your target market doesn’t review your brand in the same way a focus group would. They make emotional based, subconscious decisions on what to buy.
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How to Identify Your Brand Personality |
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Branding -
Melbourne Branding Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 27 September 2011 |
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Brand personality refers to a set of human-like attributes associated with a particular business. To identify your brand personality, answer this question:
What kind of personality is my target market attracted to?
Determining the personality of your brand can be useful in determining the impression your target market has of your brand. Since most brands are very similar in function they must differentiate with personality. It’s important to identify the rational and emotional personalities of your brand to create a point of difference. Rational personality refers to the product or service performance. Emotional personality triggers the emotional reasons why a customer should buy from you. Both of these personality styles can help position your brand in the marketplace.
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The Most Important Content Online (If You Want Sales) |
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Web Design -
Melbourne Social Media
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 05 September 2011 |
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Let me cut to the chase right now, social proof is what people are looking for online when it comes to purchasing products or services.
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