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Professional Graphic Design -
Graphic Design Services
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Written by Wes Towers
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Friday, 12 February 2010 |
Why Some Graphic Designers Love Entrepreneurs and Others Hate ThemAn entrepreneurial spirit is needed to create or develop economically viable businesses, whether new businesses, new groups within companies, or any other new venture. Entrepreneurship is a very powerful attitude that creates the majority of innovation, job creation and philanthropy in Australia. Entrepreneurs are able to find a balance between the two sides of the brain and put into action a balance between creative and analytical thinking. That's why working with Entrepreneurs is in my opinion, fantastic for graphic design firms. Working at the grass roots level of a new business venture and see it develop into a fully-fledged business is an exciting proposition for most creative types.
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Professional Marketing -
Marketing Services
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Written by Wes Towers
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Thursday, 11 February 2010 |
How to Use Customer Segmentation in Marketing
The goal of customer segmentation is to know your customers better, and use this knowledge to improve customer satisfaction and corporate profitability. At its most basic level, customer segmentation is to classify customers with similar characteristics in groups (known as "segments"), then deal with the segments instead of individual customers. This is especially important in organisations with large customer bases, where contacting each customer individually would be virtually impossible.
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Professional Marketing -
Marketing Services
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Written by Wes Towers
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Monday, 08 February 2010 |
Build Your Business - Build Your Research
Many large corporations are able to allocate huge amounts of money in their budget for market research. This is because they know the critical nature of understanding your target market in order to successfully communicate with prospects and customers. For most small businesses, this level of research would send them broke before they even get started. This is not to say the same principles can’t be achieved in a smaller scale.Â
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Professional Graphic Design -
Graphic Design Services
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Written by Wes Towers
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Friday, 05 February 2010 |
32 Reasons Why You Should Contact a Graphic DesignerThere are many reasons why people contact graphic designers and web designers. Here are just a few reasons. If you think of any others, just add them to the comments section.
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Professional Marketing -
Marketing Services
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Written by Wes Towers
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Thursday, 04 February 2010 |
Where Should You Invest Your Marketing Dollars? Online or Print MediaPrint based marketing material is a mature industry while new online marketing strategies such as blogs are still in their infancy. For this reason, we cannot be certain what the long-term results of the new media will be. Many are investing countless hours on social media sites and blogs. While in these early stages of online media signs are promising that online media is only going to get bigger and better however, only time will tell the long-term success of these strategies.
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