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Professional Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers
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Monday, 09 August 2010 |
Melbourne Web Designer Reveals the 2 Pillars of Ranking in Search Engines “Hold on, I’ll Google it…” Admit it, you Google. It’s nothing to be ashamed of — everybody does it. That little phrase, “Google it!” was unheard of ten short years ago and today it echoes around offices, classrooms and homes the Western world over. It’s testament to the way the internet has established itself as an integral part of our daily lives.
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Professional Branding -
Melbourne Branding Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Friday, 06 August 2010 |
Branding Strategy Ebooks: The Ultimate Branding StrategyCreating a strong brand name is an essential building block in establishing a business. Branding isn’t just a name or a logo. A brand is something that needs to have vision, meaning, personality and purpose. As business people we cannot just launch a brand and expect people will embrace it. Branding is something that should be planned carefully and monitored to get the best results. A brand is something that needs to be built and taken care of. This branding strategy ebook outlines some useful ideas to help you build your own brand vision.
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Professional Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Friday, 06 August 2010 |
Generate Traffic with Internet Video Marketing
Although there are many sites where you can submit your promotional
videos, YouTube should be on the top of the list. Most people turn to
YouTube to browse and view videos, so getting your video there is one of
the best ways to build up traffic to your website or blog. YouTube has a
massive amount of traffic and therefore has a huge capacity to direct
traffic your way, particularly if you know how to leverage it.
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Professional Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Wednesday, 04 August 2010 |
How to Promote Your Life Coaching Business
There are many, many promotional options you could use to market
your life coaching business. Knowing what not to do is just as important
as knowing what to do in marketing. What works for one coach may be
completely different to the next coach. Be realistic about the media you
plan on using to advertise. If you plan on using media other than your
website, make sure it’s likely to produce a good return on investment in
a timely manner. Whenever possible, test a new marketing campaign at a
small scale before investing your whole budget into it. Once you have
your marketing fundamentals in place, you can build your future
marketing campaigns around that. Take things slow and steady. It is good
to have a marketing mix that includes print and online strategies. Just
make sure you always test before you blow your entire budget on
something that may not work. This will ensure you build a fail-safe
marketing plan for your business. Here are some other media and
marketing strategies some coaches find useful:
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Professional Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Friday, 30 July 2010 |
Internet Video Marketing Strategy
Video marketing is a powerful strategy to promote your website,
services or products. It helps build credibility, trust and brand
awareness. When internet video marketing is done well, it has the power
of reaching huge numbers of people at no additional cost to you. For
this reason, it can be one of the most efficient and effective
strategies to grow your business. What has really taken internet video
marketing to the next level is the improvement of software and tools
that now make it easy and inexpensive. Of course you could use a fully
professional video production company which could be quite expensive.
Yes, it will probably look more professional however, many internet
video marketers have found do-it-yourself videos are just as successful
and in some cases even more successful due to their authentic feel. It
feels like you are engaging with a real person, not a slick, hired gun.
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