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Professional Branding - Melbourne Logo Design

Written by Wes Towers - Melbourne Graphic Designer   
Monday, 16 August 2010

Branding Benefits – Logo Strategy

8 Elements of Branding and Logo Design

Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness.

 
Professional Marketing - Melbourne Marketing Strategy

Written by Wes Towers   
Friday, 13 August 2010

Corporate Image Marketing

How to Design a Corporate Image That Get's Results 

We consumers are fickle. We’re pressed for time, we have a need and we want it met; we care little for the years and heartache you’ve poured into your business venture. We judge a business according to the corporate image it presents. Often if we like the look and feel of it, we buy it. This is why the corporate image developed and conveyed through your marketing is so critical.
 
Professional Web Design - Melbourne Website Strategy

Written by Wes Towers   
Wednesday, 11 August 2010

3 Things to Consider if you want to Turn Your Website into a Cash Cow

Whether you’re looking to attract new customers to your website, generate better on-line sales or establish new partnerships, there are many things to consider. Not only do you need to get the design right, but the functionality and search engine optimised website programming. While a website can be a powerful marketing tool, getting an effective website design off the ground can be challenging. Selecting a web design partner can be difficult, particularly when much of what makes a website successful happens behind the scenes.A good web designer will take the guesswork out of website programming by offering tailored solutions that work for you and your customers. Drawing on the latest technology, professional web designers should be capable of providing an exhaustive range of website solutions including website design, eCommerce, website hosting, and content management systems. All of these topics are well covered across the web, however the following three aspects of websites that when done well, can turn your website into a cash cow. By the same token, if they are done poorly they can be a cash drainer.

 
Professional Marketing - Melbourne Marketing Strategy

Written by Wes Towers - Melbourne Graphic Designer   
Wednesday, 11 August 2010

The Top 11 Life Coach Marketing Strategies

Marketing strategies usually depend on the kind of life coach you are. They are influenced by your experience, where you are located and the people you are trying to attract. In the life coaching industry, make sure you develop strategies that will let you build a relationship with your clients and prospects. Strategies that will let them know you, trust you and appreciate what you can do for them.

 
Professional Graphic Design - Printing and Graphic Design

Written by Wes Towers   
Tuesday, 10 August 2010

Melbourne Graphic Design Firm Reviews 12 Paper and Card Stocks

Omnific Design, as a Melbourne Graphic Design firm have used a variety of paper and card stocks over the years. Some of our most popular are listed and reviewed. Different stocks produce different results. For some paper and card a matt or gloss cellosheen might be a great option for that special finish, for others, a more natural effect may be required. The most important things to consider are your budget, target market and what kind of message you intend on sending with your print job.
 
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