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Professional Marketing -
Marketing Services
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Written by Wes Towers
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Thursday, 04 March 2010 |
How to Use Outdoor Advertising Creative outdoor advertising is probably one of the oldest forms of marketing that is still going strong today. It is a strategy often designed to create brand awareness in the minds of the masses. Outdoor advertising tends to be poorly targeted however it also can be very low cost per contact. You need to be selective where you position your outdoor advertising. The location will cause an association with your brand so you must make sure it is appropriate for your target market. If you were a florist in Werribee, adverting on the side of a South Yarra Pub isn’t likely to do much for your business.
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Professional Marketing -
Marketing Services
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Written by Wes Towers
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Wednesday, 03 March 2010 |
Why Your Marketing Sucks & What To Do About It Years ago you may have got away with simply placing a sign on the front of your business and waiting for people to walk through the door. These days’ businesses compete against a much broader market and the competition to get noticed has never been fiercer. In order to run successful marketing strategies today you need measurable tactics. For example if you do put a sign in your window, see how many people walk through the door in response to it.
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Professional Web Design -
Web Design Services
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Written by Wes Towers
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Monday, 01 March 2010 |
Did Blogging Kill the PR Star?I don’t want to play the semantics game however there are many ways people define public relations or PR. My definition of public relations is a strategic effort to influence public perception. If you define PR this way then no, PR is not dead. If you think of old school PR agencies where people try to get noticed by the big media outlets then yes, the PR star is dead.
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Professional Graphic Design -
Graphic Design Services
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Written by Wes Towers
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Friday, 26 February 2010 |
7 Questions to Ask Before Hiring a New Graphic Design FirmAssessing a graphic design firm or freelancer designer can be a daunting task particularly when you are starting a small business. After all, what is good or bad graphic design. Isn't design subjective? The answer in short is No. Good graphic design successfully communicates the clients intended message and encourages the desired response from customers and prospects. Sadly, this is not always the case for graphic design firms. Communicating the clients intended message is the most important task, when any graphic designer starts a new project.
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Professional Marketing -
Marketing Services
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Written by Wes Towers
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Wednesday, 24 February 2010 |
7 Ways to Use Your CRM for MarketingCRM's (Customer Relationship Managers) are a hot topic in business today, and the market for "CRM solutions" is rife with confusing jargon and large claims. This article explains what a CRM can do for your marketing, and provides some suggestions on how you should approach structuring your marketing so the CRM is most useful. By implementing a CRM in your business it should become an investment that produces a profit for your business however, making the transition to the new system is often where businesses fall down.
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