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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 04 January 2011 |
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The Ultimate Personal Trainers Brochure
Many personal trainers start out with a brochure before they get their website and follow-up strategy in place. I propose you focus on getting your website and follow-up strategy up and running first before you create a brochure. Here are the reasons why:
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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 30 November 2010 |
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The Secret to Business Card Design for Personal Trainers
Previously, we talked about your brand as a foundation for all your marketing as a personal trainer. Once you have your brand vision in place and are ready to go, the first thing you need is a business card even before having your branded items produced. Always, always, always have business cards with you. As a personal trainer, you never know who you might meet. There are so many people who have been considering hiring a personal trainer but just haven’t found someone yet. Health and fitness is the kind of thing many people know they should do but continue to procrastinate. You need to be ready and available with business cards in your pocket ready for the opportunity.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 20 October 2010 |
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The Psychology of Graphic Design
There are various elements that should be considered when working with a graphic designer. The technical aspects of how a piece is created has an impact on its success, particularly when considering printing techniques or search engine optimisation for online purposes. These technical aspects of design should be a given (unfortunately they are not, but that’s a different issue). Once you have the technical side of the design project under control, consider what it is that really sets your material apart from the competition. How well does it engage your target market? Graphic design sets the tone for your marketing material and forms the way in which people interact with the content.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 30 September 2010 |
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Change and Graphic Design
Change is a great attention grabber. The brain is always scanning the environment assessing any change that it perceives. This can be used in design as a means to grab attention. If your target market has become familiar with your marketing material, such as your website, introducing slight changes are likely to gain more attention. This is why the use of dynamic banner ads continually attracts attention and clicks. The same thing is true of animation and video on websites.
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Graphic Design -
Melbourne Marketing Design
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 27 September 2010 |
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Food and Graphic Design
Including images of food in design is another great way to attract attention. As a design tool, images of food can be used effectively in order to grab attention, even if your product or service doesn’t have much to do with food at all. For example, if you sell kitchens, try a nice shot of a kitchen with a fruit bowl in your next marketing piece, this will help increase the number of people who notice your advertising.
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