We believe the planning and brainstrorming phase is the foundation for any website development project. This small group workshop is to the best of our knowledge, unique in our industry. We highly recommend this process prior to commencing any new website design or development. This workshop is designed to identify the goals and objectives of your website and reveal opportunities you may never have considered otherwise. This service is valuable to any business, even if you choose not to go ahead with Omnific Design for the Website Development. Of course we hope you continue with us.

We will explore your goals and objectives, answer your questions, discuss a variety of online marketing strategies and recommend solutions we believe to be a good fit for you. We keep numbers very low in these workshops so we can focus on the few businesses present and be very specific when we make our recommendations and suggestions. This will enable you to create a strong foundation and strategy for your website.

We customise each workshop to suit the businesses represented. Prior to the workshop we ask those attending to provide some details on what they plan to learn and achieve through the workshop.

Some of the topics we may discuss include:

• Competitor Analysis
• Future potential opportunities and growth
• Branding strategies
• Online and offline marketing strategies 
• Point of difference
• Target market
• Customers buying reasons
• Current customer base
• Ideal customers
• Sales funnels
• Marketing messages
• Testing, measuring and tweaking strategies
• Which products or services are most profitable in marketing
• Existing promotional and marketing resources
• Lead generation and conversion strategies
• Relationship marketing strategies
• Purpose of the website
• Call to action
• Visual style to represent your branding
• Current branding and marketing strengths and weaknesses
• Strategic thinking to maximise your budget
• Most urgent priorities