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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 01 December 2010 |
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When it Comes to Marketing, Great Life Coaches Never Stop Learning
As a life coach, the process of learning should never end. Just because you are working as a life coach, this doesn’t mean you are equipped for every challenge in life. The more experience you have, the more awareness, presence, intuition, compassion and capabilities you get. To streamline this process, learn from the gifts and talents of others who specialise in the areas you would like to grow in. Good coaches have coaches themselves. Often, they have a few to work with them in specific areas.
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Marketing -
Melbourne Viral Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 30 November 2010 |
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Combining Old School and New School Media
Promoting your business these days takes more than the old school, conventional tools of public relations like press releases. You must extend your reach further and use the new breed of social media tools. Aside from press releases, you can now leverage other media such as images, videos, posts, social networking (Facebook and others), micro-blogs (Twitter style) and blogs. Location-based social media site, Foursquare is also on the rise.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 24 November 2010 |
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Refining Your Marketing Tactics For Your Target Market
Marketing your business hinges on how well you know the target market you are selling your services or products to. The more you understand about your target market the better you will market to them. Your goals should be to connect with a group of individuals who are your ideal customers. If you are unclear who your target market is, define your ideal customer and make people with those characteristics your target market.
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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 16 November 2010 |
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How to Manage Your Online Reputation
Managing and influencing your online reputation can be done through a mixture of public relations and marketing. While the Internet can be a great place where your brand can flourish, it can also be a place where things can go horribly wrong. In fact, there have been times when just one blogger can have a huge negative impact on a brand. Online, your brand success or failure is amplified more that ever before.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 08 November 2010 |
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The Ultimate Life Coach Website Strategy
We briefly touched on your website in chapter one, now it’s time to further develop this strategy into a working model for your business. All the positioning, branding, elevator speeches and vision statements in the world will not take your life coaching business to its full potential without an effective website. It is the single most effective marketing tool you can have for your life coaching business. These days, most people will ‘Google’ you before they do business with you, so make sure you have a strong online presence. Not only that, if you do it right, you can extend your reach and possibly open up new revenue streams by selling products online. Through the design and content provided on your website, you will begin to build trust among your prospects and reach the masses.
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