Effective Graphic Communication

Why You Are Crazy Doing Your Own Graphic Design

When you understand how graphic communication techniques help people process information quickly, you will understand the power behind this profit-generating tool. The purpose of graphic design is to communicate a message, quickly and effectively from start to finish.  Effective graphic design will work for your bottom line, every time. With this understanding you should view graphic communication as an investment, not an expense. When it’s done right, graphic design will make your communication more effective. It has a synergistic impact on your marketing message - the total impact is greater than the sum of its parts.  

What is Your Business Card Costing You?

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last.

How to Become a Graphic Designer

The dream to become a Graphic Designer often starts at a young age for many creative people. There are many attractions to the design industry. Maybe its the creative outlet you have dreamt of, maybe its the technical aspect of working with design software. For me, it is more about getting results for our clients. There are many things that give young people the inspiration to become a graphic designer. I grew up in a culture of art and creativity, my mother is an artist and my uncle is an architect. These two role models are possibly the biggest influences on my becoming a designer and owning my own graphic design business.

Why Outsource Graphic Design to a Virtual Designer?

Virtual Designers are the perfect solution for a small to medium sized business owner with a limited budget who needs graphic design support on a regular basis. Virtual Designers (similar to Virtual Assistants) work from their own premises, use their own equipment, and provide services to businesses, entrepreneurs, executives, or anyone requiring regular graphic design work. Assignments are usually communicated through e-mail, phone, fax, or mail. Virtual Designers run fully fledged businesses and have the skills necessary to work remotely with a variety of clients. This service is not for everyone, some clients choose to work in a more traditional business relationship, working on a project to project basis. If you have regular work of small projects that don't require quotes each time a Virtual Designer retainer may be the best solution for you.

What to look for in a Graphic Designer

There are no limits to who can call themselves a Graphic Designer. Be careful who you trust on your design projects. What kind of qualification do they hold? While studying the art of Graphic Design at Uni, students are exposed to the many rules and techniques that lesser qualified designers may not have experience in.