Marketing
Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Monday, 04 October 2010

Why Your Marketing Sucks

There are many marketing methods available to businesses these days however there is one ingredient that should not be overlooked, the power of a clear marketing message. Sounds simple I know, but it’s amazing how many marketing pieces I see that do not have a clear message.

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Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 29 September 2010

Email Marketing and Auto-Responders for Life Coaches

We discussed email marketing in chapter one briefly. Now it’s time to take it to the next level. Building relationships with clients and prospects is what makes any life coaching business. Having a great website is an important step towards your business success. The next step is to make the most out of the web visitors you are getting. There is no better way of doing this than sending out email newsletters. People visiting your website, who are interested in the information you are providing them, will often like to find out more.

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Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 22 September 2010

How to Write the Best Life Coaching Articles

People often ask what the right length of content is. The simple answer is as long as it needs to be to get your message across and no longer. If that means writing 200 words, great, but sometimes it may take 600. Never write more than 800 words of copy for one web page though. Articles longer than this are often seen as long-winded and boring. You should split this content into a series of articles.

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Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Friday, 17 September 2010

5 Ways Direct Mail Can Drive Traffic To Your Website

Many businesses are reaping the benefits of website strategies and internet marketing these days however, there are many offline opportunities that could dramatically increase your online results. It’s about getting the right combination of online and offline marketing that works for your business. One of the best offline strategies that can boost your online effectiveness is direct mail.

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Marketing - Melbourne Marketing Strategy
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 15 September 2010

Becoming a Thought Leader - Life Coach Marketing

As a life coach you should focus your energy on becoming the thought leader in your niche. One of the best ways to do this is through article marketing. This is for two reasons. It helps increase your website traffic and positions you as the expert in your chosen niche. There are several other methods you could use in generating website traffic. However, as you are a life coach, you should capitalise on your strength as a coach and share the wealth of information you have through article marketing.

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