Branding
Branding - Melbourne Branding Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 23 November 2010

The Top 5 Branded Items for Personal Trainers

Once you have created your brand vision and your logo design. It’s time to promote it and get your brand in front of your target market as regularly and as cost effectively as you can manage. Uniforms and cars are often the strongest branding opportunities for personal trainers however they can also be supported with other branded promotional items. These items are great to hand out during trade shows and other networking events. You could even pass them out as part of a personal training starter kit for new clients. The more exposure they have with your brand, the more likely they will form a strong connection and relationship with your business. Branded promotional items can help remind your prospects and clients of your business, especially if they are useful items that they would use regularly. The best promotional items are those relevant to your business as a personal trainer. What sports equipment or health related item could you use as a branded promotional item?

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Branding - Melbourne Branding Strategy
Written by Wes Towers - Graphic Design Melbourne   
Tuesday, 16 November 2010

How to Create a Personal Training Brand

Having your logo designed is a great way to start your personal training brand however, it is only the tip of the iceberg when it comes to creating a brand.

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Branding - Melbourne Branding Strategy
Written by Wes Towers - Graphic Design Melbourne   
Thursday, 16 September 2010

Why Small Business Must Take Branding Seriously

Branding is crucial for any business including small business. Small businesses don’t have the huge budgets and manpower that larger competitors do however, successful branding doesn’t have to cost the earth and doesn’t require a huge team of people to make it happen. Small businesses tend to be more flexible and responsive so it’s about creating a strategic branding plan and sticking with it.

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Branding - Melbourne Logo Design
Written by Wes Towers - Graphic Design Melbourne   
Monday, 16 August 2010

8 Elements of Branding and Logo Design by Melbourne Graphic Designer

Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo.

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Branding - Melbourne Branding Strategy
Written by Wes Towers - Graphic Design Melbourne   
Friday, 06 August 2010

Branding Strategy Ebooks: The Ultimate Branding Strategy

Creating a strong brand name is an essential building block in establishing a business. Branding isn’t just a name or a logo. A brand is something that needs to have vision, meaning, personality and purpose. As business people we cannot just launch a brand and expect people will embrace it. Branding is something that should be planned carefully and monitored to get the best results. A brand is something that needs to be built and taken care of. This branding strategy ebook outlines some useful ideas to help you build your own brand vision.

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