8 Elements of Branding and Logo Design

Your corporate identity and brand is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo reflects a tired, unimaginative, dime-a-dozen business. You want your brand to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness.

Things to consider when developing your brand include your:

1. Vision

2. Culture

3. Image

4. Unique position

5. Core competencies

6. Business personality

7. Business values

8. Point of difference

Because your brand is intangible, its purpose is to give an impression or feeling that will be associated with your business. Your brand goes well beyond your logo and any other design material. However these are critical building blocks to build any successful brand. Your brand encapsulates your vision, culture and image. Your business vision is what you strive to be. Your culture is largely based on the people. Who you are and how you do things affects your brand. You should consider all these elements of your business in order to create a strong brand.

Branding and Logo Design

Once you understand what you want your brand to represent you are in the best position to have your logo designed. Your graphic designer can create an entirely new logo from the ground up, or simply re-design and re-invigorate a tired corporate image. To create a successful design for your company, your graphic designer should consult closely with you in a ‘discovery process’ to find out just who you are as a brand and how your logo can reflect what you stand for. For instance, your graphic designer may discover that your company is best represented by progressive design, a simple-but-classic logo or vibrant colours. Your graphic designer should identify some similar existing designs that catch your target markets eye and take it from there.

 

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