As an Entrepreneur or small business owner, you are probably busy with managing your day-to-day operations. Having a hard time finding the hours in the day to focus on marketing your business? You are not alone.

When searching for a new graphic design firm to work on print based material it can be a difficult process. Graphic Designer who have a web design background may not be familiar with all the common requirements printers have for design files. Professional printing isn't like an office printer where you just hit print and its done. A professional print job may require crop marks, bleed, overprint, trapping, colour separations and a range of other technical requirements a print based graphic designer should understand. In terms of design style and flair, their work should speak for itself but when it comes to technical requirements, that's another issue. Good print based graphic designers pride themselves on not only creating engaging and memorable designs for their clients but setting it up in such a way that make the best use of the printing process. The printing industry has come along way in recent times, good graphic designers know how to utilise these new techniques and formats such as variable data and large format printing to produce an effective marketing outcome.

To whom do you market? 'The customer', you answer. But who is this 'customer'? A faceless purchaser you work so hard to please? How much do you really know about them? Is 'they’re always right' your mantra?