|
|
How to Choose Your Logo Colours |
|
Branding -
Branding Colours
|
|
Written by Wes Towers
|
|
Friday, 30 September 2011 |
|
|
Answer 1: They are my favourite colours
While your brand represents you as a business, this doesn’t mean your prospects are attracted to the same colours you are.
Answer 2: My partner liked them
While your partner may be more artistic than you, true creativity is a science as well as an art.
Answer 3: The designer suggested them
We all have personal taste. That’s why so many design studios have a ‘house style’ for all their projects. Your logo should be about you the client and more importantly, how you interact with their target market.
Answer 4: We used a focus group
That’s great however you should bear in mind your target market doesn’t review your brand in the same way a focus group would. They make emotional based, subconscious decisions on what to buy.
|
|
|
Branding -
Branding Colours
|
|
Written by Wes Towers - Graphic Design Melbourne
|
|
Wednesday, 26 January 2011 |
|
|
Branding Colour Strategy Tips
Colour in branding is a complex field with so much information and opinions to consider. Colour trends can change however when you select your colours from a strategic standpoint rather than fashion, you will be setting your brand on a strong foundation.
|
|
Branding -
Branding Colours
|
|
Written by Wes Towers - Graphic Design Melbourne
|
|
Wednesday, 19 May 2010 |
|
|
The Power of Colour in Branding
Colour and branding go hand in hand. The effective use of colour plays a crucial role in creating a compelling brand. Even if you have a professional looking brand name and logo design, it may not be effective in attracting your target market if the right colours are not chosen.
|
|
Branding -
Branding Colours
|
|
Written by Wes Towers - Graphic Design Melbourne
|
|
Tuesday, 18 May 2010 |
|
|
Persuasive Colour
Although it may be hard for some entrepreneurs to imagine the full impact colour has on consumers, consider how some branding and marketing experts are using colour to influence buyer behavior. For example, green is used to make people relax, red to hurry people up and pink to convey femininity just to name a few. Whether you identify with it in your own life or not, colour can affect your mood and influence your perception. When used in branding, it can truly be an effective tool to help brands stand out as well as linger in the minds of a target market.
|
|
|
|
|
|
