Branding and Marketing Audit

When it comes to branding and marketing, every business has unique goals and objectives. While one strategy may work for one business, it doesn't mean it will work for another. That's why the first step in our Branding and Marketing process is this audit. It will help highlight your unique goals and objectives and help us make suggestions and recommendations. Don't worry about getting it perfect at this stage, just fill in what you can. We can work through it together at a later stage.

  

 

Enter Your Contact Details
 
  Name * :
  Email Address * :
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Describe your project
 
 
Business Name *:
 
Years in Business:
 
Number of Employees:
 
Number of Sales Reps:
 
Describe what you do as a business:
 
What is the vision for your business? How do you see your business in 5 years?
 
Is your business currently   Why?
 
What's most important to your prospects when purchasing your product or service?
 
What's most frustrating to your prospects when doing business with your industry?
 
Why do customers choose you over your competitors?
 
Why do your customers need/want to purchase your products or services?
 
What emotional reasons cause your customers to buy from you?
 
Do you have an existing tagline, mission statement or unique selling proposition?
 
What are the biggest challenges you face in branding and marketing?
 
Who is your competition?
 
What are the strengths of your competition?
 
What are the weaknesses of your competition?
 
What do you do better than anyone else?
 
Describe your current branding?
 
Describe your current marketing?
 
Does your branding or marketing need the most immediate attention? Why?
 
What branding and marketing have you tried? How is it working for you?
 
Have you noticed any changes in your market in the last few years?
 
Where do prospects first look to find a business like yours?
 
What is your existing sales and marketing process?
 
Describe your target market:
 
How many leads do you generate per month?
 
How many leads convert to sales per month?
 
What is your average dollar sale?
 
What is the lifetime value of a customer to your business?
 
How many long term clients do you serve?
 
Do you have a branding and marketing plan? 
 
Do you have a marketing budget? 
 
Rate what needs the most attention right now in your business: (0 - not at all, 5 - very important)
Improve your branding image :
Improve your business reputation :
Differentiate your business from the competition :
Recognise who your target market is :
Understanding what your target market values from your type of business :
Knowing where to spend my marketing dollars for the best results :
Generate more leads :
Converting more leads :
Generate more referrals :
Develop better branding and marketing materials :
Develop a website that generates business :
Improve your online presence :
Create a marketing and branding plan :
 
  Files : Note:(Please check the total file size before uploading)

Attach any supporting files here: (10MB Limit)
 
File:  


 
  Congratulations!
  Once you submit this form we will review it and discuss with you any points that may need clarification. We will then make some suggestions or recommendations we believe will meet or exceed your goals and objectives.
 
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